LBLA COSMETICS LACE IT UP DIY LASH EXTENSIONS LAUNCH
I art directed the launch of LBLA Cosmetics’ Lace It Up DIY Lash Extensions, a customizable, at-home lash system that empowers users to create professional-quality lash looks. I established the campaign’s visual identity, building a unified, premium aesthetic through tone, palette, and style. We produced a comprehensive range of digital assets, including social posts, ads, e‑blasts, web banners, and a responsive landing page. 
Creative Partners: Kate Zasowska, Tress Larson, Vita Gohel
Web Developer: John Robles