LBLA COSMETICS EYELIXIR LIQUID SHADOW LAUNCH CAMPAIGN
LBLA Cosmetics is a Los Angeles based, premium eyelash extension-safe cosmetic line – the first of its kind – designed for both eyelash extension professionals and enthusiasts. I led the art direction and visual identity for LBLA Cosmetics’ debut product, Eyelixir Liquid Shadow, across a full 360° digital campaign. We defined the overall look and feel – from tone, color palette, and mood – to ensure brand consistency and emotional resonance. I developed a suite of digital assets, including social content, e‑blasts, web banners, and a responsive desktop/mobile landing page. I also guided video and photography production, ensuring cohesive storytelling and high-impact visuals across all channels.
Creative Partners: Kate Zasowska, Tress Larson, Vita Gohel
Web Developer: John Robles
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