BARBIE DEMAND CREATION VIDEO
In 2024, our team produced all kid-targeted Barbie demand-creation video ads across TV, social, streaming, and YouTube – designed to drive excitement and strengthen brand desire by immersing kids in Barbie's poptimistic dream world. We led the creative end to end, art directing five shoots and overseeing storyboards, set design, product styling, music, and all post-production, including edits, graphics, and color. The result was a cohesive, multi-channel campaign that captured the imagination of kids globally.
Director of Production: Lorraine Kraus
Account Director: Lisa Baca
Creative Director: Danielle Viale
ACD: Shelby Alexander
Art Direction: Andrea West
Copywriter: Audrey Marra
Production: Reel to Real
Director: Jerry Heis
Post-Production: Sweet Spot Media
Music Composition: Beta Petrol
Mix: Margarita Mix