BARBIE DEMAND CREATION VIDEO
In 2024, our team produced all the kid-targeted Barbie demand creation video ads for TV commercials, social, online streaming, and YouTube. We art directed five video shoots from start to finish—covering everything from storyboards, set design, product styling, and music to providing detailed post-production direction including edits, graphics, and color correction.
Director of Production: Lorraine Kraus
Account Director: Lisa Baca
Creative Director: Danielle Viale
Creative Lead: Shelby Alexander
Creative Support: Andrea West
Copywriter: Audrey Marra
Production: Reel to Real
Director: Jerry Heis
Post-Production: Sweet Spot Media
Music Composition: Beta Petrol
Mix: Margarita Mix