BARBIE LIMITLESS POSSIBILITIES
In 2025, we launched the Barbie Limitless Possibilities campaign – a pink thread connecting all brand communications and a full-franchise thematic as expansive as Barbie itself. The campaign taps into Barbie’s joy and imagination, showing kids and adult brand fans alike that the possibilities truly are limitless, with new worlds to discover and dreams to explore. 
Role: Art directed two photoshoots (product and talent) from concept to final delivery, overseeing casting, wardrobe, on-set direction, and retouching. Finalized key art direction and led a cross-disciplinary team of producers, designers, stylists, and photographers.
ADULT-TARGETED CAMPAIGN
KID-TARGETED CAMPAIGN
Creative Director: Danielle Viale
Associate Creative Director: Shelby Alexander
Creative Lead / Art Director: Andrea West
Designer: Jocelyn Alonzo 
Doll Stylist: Jennifer Hoon
Product Photographer: Jason Tidwell
Talent Photographer: Teri Webber
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