BARBIE KEY ART & PHOTOGRAPHY DIRECTION
Led end-to-end art direction for global Barbie campaigns, from concept and key art development through on-set execution and post-production, directing multi-asset shoots and cross-disciplinary teams. Delivered multi-channel creative that blends Barbie’s iconic style and poptimistic storytelling, grounded in business strategy.
Creative Directors: Danielle Viale, Lauren Colley
Associate Creative Director: Shelby Alexander
Art Director / Lead Designer: Andrea West
Design Support: Mattel IMC Barbie
Production Partners: Mattel Creative Studios
BARBIE SOCIAL
Concepted and designed social posts, reels, and stories for @barbie with 3.5M followers.
Creative Directors: Danielle Viale
Associate Creative Director: Zlatan Kusnoor
Art Director / Lead Designer: Andrea West
Production Partners: Mattel Creative Studios
BARBIE DEMAND CREATION VIDEO ADS
In 2024, our team produced all kid-targeted Barbie video ads across broadcast TV and streaming – designed to drive excitement and strengthen brand desire by immersing kids in Barbie's poptimistic dream world. We led the creative end to end, art directing five video shoots and overseeing storyboards, set design, product styling, music, and all post-production, including edits, graphics, and color. The result was a cohesive, multi-channel campaign that captured the imagination of kids globally.
Director of Production: Lorraine Kraus
Account Director: Lisa Baca
Creative Director: Danielle Viale
ACD: Shelby Alexander
Art Director: Andrea West
Copywriter: Audrey Marra
Production: Reel to Real
Director: Jerry Heis
Post-Production: Sweet Spot Media